


Shopify Search & Discovery is free to install. Its AI isn't.
Semantic search — the part that understands what a shopper means, not just what they typed — only works on Shopify's Grow plan or above: $79/month annual, $105/month monthly. Basic plan shops, at $29/month, get keyword matching only. No semantic understanding, no matter how the search app itself is configured.
Motive's AI is included from the first plan. €31/month annual or €39/month monthly gets you AI Mode, AI Related Tags, AI Carousels and more with nothing gated behind a higher tier.
AI Mode (Conversational/chat AI search) | ||
AI Assisted Search | Grow plan needed ($79/month annual, $105/month monthly). | |
AI Related Tags | ||
AI Carousel (no-results fallback) | ||
AI Next Queries | ||
Boost Products | ||
Boost Categories | ||
Bury Products | ||
No Code Visual Customizations | ||
Promotional Banners | ||
Synonyms | ||
Customisable Filters | Capped at 25 filters per collection. | |
Page Redirections | ||
Zero Character Suggestion (Top Products) | ||
Instant Results | ||
Mobile Friendly Search | ||
Search Analytics | ||
Backroom | Boost or bury products directly from the search results view. Conversational AI search analytics. | |
Visual Playboard | ||
Custom CSS Options | ||
Customise Searchable Fields | ||
Scabality | Easily scalable for growth | Limited scalability for growth |
Problem solving | Direct, human-first support | Bot support |
Docs Portal | ||
Learning resources | ||
Questions AI | ||
motiveMarket |
Predictable pricing
Predictable costs for search and AI. Fully transparent with no surprises.Backroom AI Analytics
Ask a question, get the answer, and never pay for your own searches.All features included
You don't pay more for the features you need.Human-first customer service
Got a problem? You will always talk to a person.A new AI Mode built for ecommerce that gives you pricing predictability and full AI integration with your catalogue. Let customers shop the way they think. Chat, clarify, compare, and decide. AI Mode remembers context across questions and includes chat history. Built to be private, sustainable, and independent from big tech. Included in all plans.
Motive auto-generates product and shop pages built for discovery across AI search and traditional search engines, with schema‑rich content and crawlable structures baked in. Get free, qualified traffic through motiveMarket with no setup and zero commissions.
A new AI Mode built for ecommerce that gives you pricing predictability and full AI integration with your catalogue. Let customers shop the way they think. Chat, clarify, compare, and decide. AI Mode remembers context across questions and includes chat history. Built to be private, sustainable, and independent from big tech. Included in all plans.
Motive auto-generates product and shop pages built for discovery across AI search and traditional search engines, with schema‑rich content and crawlable structures baked in. Get free, qualified traffic through motiveMarket with no setup and zero commissions.
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through your shop's search barGet key insights
overlaid on search resultsBoost and bury
products directly from search resultsConversational AI analytics
let you chat with your storeAvoid paying extra
for your own internal searchesWorks on
desktop and mobile