How INSIDE uses Motive Commerce Search for fashion retail success
With over 300 stores across Spain, Italy, Portugal, and Greece, INSIDE is a clear example of how to achieve success in the highly competitive world of fashion retail. And what’s behind this success? A business run by a passionate team with a strong, unique identity that puts people and what they love at the core of everything they do.
Founded in 2003 with over 50 years of history in designing, manufacturing, and distributing clothing as part of Liwe Española, INSIDE sells offline through its network of physical stores, and online, with Motive Commerce Search now at the core of the shop's search needs.
The next step after sustained success
With their strong position in the competitive online fashion market established, the INSIDE team noticed an opportunity to enhance their online shopping experience. The brand was looking for a tool that would help them:
- Improve click-through rates on search results
- Reduce searches with no results
- Improve search relevancy
INSIDE landed on Motive Commerce Search as the solution to help them achieve these goals and improve the overall search performance.
An instant impact on key business metrics
The positive results that INSIDE’s online shop performance has seen with Motive Commerce Search have been significant, but also measurable:
1. Increased Conversion Rate/Add to Carts
With Motive Commerce Search installed, INSIDE has seen its average conversion rate jump to 8.6%. This rise brings INSIDE’S conversion rate above the European average of 6% in the fashion industry.
2. Improved Click Through Rate (CTR)
Since installing Motive Commerce Search, INSIDE has seen an average Click Through Rate of 63%, meaning 2 out of 3 of people searching are clicking on products. This excellent CTR verifies that search results are now more relevant and appealing to customers.
3. Substantial Reduction in searches with No Results
Searches with no results dropped by 51% from 2022 to 2023, meaning that customers are receiving results and discovering more of the INSIDE catalogue, even when their search terms are not exact matches.
Since implementing Motive Commerce Search, we've seen a remarkable improvement in our customers' shopping experience. The increased relevance of search results has not only boosted our sales but also enhanced customer satisfaction. Our customers can now find what they're looking for quickly and easily, which means they are more likely to shop online with us again. - Alberto Bermejo, Marketing & eCommerce Strategist at INSIDE
Key Takeaways
Importance of Effective Search: The improvement in CTR underscores how an efficient search function is crucial for ecommerce success.
Continuous Improvement: The reduction in searches with no results shows how increasing search relevance can have a dramatic impact on sales.
User-Centric Approach: By focusing on reducing no results and improving CTR, INSIDE has created a more user-friendly shopping experience.
Strong Conversion Rate: The implementation of Motive Commerce Search has contributed to an above industry conversion rate of 8.6%, highlighting the effectiveness of an optimised search experience in driving sales.
Conclusion
With Motive Commerce Search installed, INSIDE has seen a significant impact in its online business, leading to improved customer experience and increased sales. The impressive Click Through Rate of 63% and the 51% reduction in searches with no results clearly shows the power of an effective search solution.
With these improvements in place, INSIDE is well-positioned to compete effectively in the online retail space thanks to Motive Commerce Search.