Motive vs Doofinder
Quickly compare features, pricing and privacy for Motive and Doofinder.
No Code Visual Customisations | ||
Results as you type | ||
Synonyms | ||
Custom CSS Options | ||
Search Analytics | ||
Internal searches | Differentiates internal and external searches | Doesn't differentiate internal and external searches |
Mobile friendly analytics | As part of Backroom | |
Customisable Product Cards | ||
Top / Recommended Products | ||
Visual Playboard | ||
Predictive Search | ||
Daily Indexing | ||
Business Rules (searchandising) | Pro Plan needed | |
Business Rules accessible on mobile | As part of Backroom | |
Product Boosting / Burying | Pro Plan needed | |
Page Redirections | Pro Plan needed | |
Promotional Banners | Pro Plan needed | |
Customisable Filters | ||
Backroom | ||
Docs Portal | ||
Questions AI | ||
motiveMarket |
Compare Motive and Doofinder’s AI approach
How pricing works | One fixed subscription. No per-token AI markups. | Costs are tied to third-party LLM usage (token-style costs). |
Budget predictability | Stable month to month—no surprise AI bill when models get more expensive. | More exposure to upstream price changes and “upgrade” cost jumps. |
What runs the AI | Private GPU cloud with open-weight models (Empathy AI). | Wrapper around external LLM providers (OpenAI / Google / Anthropic). |
Model changes | You’re not forced to migrate because a vendor deprecated a model. | Risk of forced migrations when upstream vendors change/deprecate models. |
Reliability at peak | No external rate limits/per-hour vendor charges - built for spikes. | Can inherit rate limits/quotas from upstream providers. |
Data exposure | Designed to avoid sending catalogue + shopper interactions to third-party US APIs. | More third-party exposure as requests are processed via external LLM APIs. |
Merchandising control | Relevance you can steer (margin, overstock, seasonal rules). | More “black box” behaviour from generic third-party models. |
Brand voice | Tune tone/output via Playboard—make AI sound like your store. | Feels more generic because the AI layer is shared. |
The benefits of Motive
Predictable pricing
Predictable costs for search and AI. Fully transparent with no surprises.
Backroom AI Analytics
Ask a question, get the answer, and never pay for your own searches.
All features included
You don't pay more for the features you need.
Human-first customer service
Got a problem? You will always talk to a person.Our latest innovations
AI Mode
A new AI Mode built for ecommerce that gives you pricing predictability and full AI integration with your catalogue. Let customers shop the way they think. Chat, clarify, compare, and decide. AI Mode remembers context across questions and includes chat history. Built to be private, sustainable, and independent from big tech. Included in all plans.
SEO & GEO Product Pages
Motive auto-generates product and shop pages built for discovery across AI search and traditional search engines, with schema‑rich content and crawlable structures baked in. Get free, qualified traffic through motiveMarket with no setup and zero commissions.
AI Mode
A new AI Mode built for ecommerce that gives you pricing predictability and full AI integration with your catalogue. Let customers shop the way they think. Chat, clarify, compare, and decide. AI Mode remembers context across questions and includes chat history. Built to be private, sustainable, and independent from big tech. Included in all plans.
SEO & GEO Product Pages
Motive auto-generates product and shop pages built for discovery across AI search and traditional search engines, with schema‑rich content and crawlable structures baked in. Get free, qualified traffic through motiveMarket with no setup and zero commissions.
Key analytics and actions that meet you where you are
Login
through your shop's search bar
Get key insights
overlaid on search results
Boost and bury
products directly from search results
Conversational AI analytics
let you chat with your store
Avoid paying extra
for your own internal searches
Works on
desktop and mobileHappy customers. Great results
Since implementing Motive Commerce Search, we've seen a remarkable improvement in our customers' shopping experience.The increased relevance of search results has not only boosted our sales but also enhanced customer satisfaction.Read more
Our customers are usually looking for something very specific and that means it's important for us to make it as easy as possible for them to find what they're looking for.The high conversion and click through rates prove that it really does what it says it will do.Read more
The increase in CTR shows our customers are not just finding the products they're coming for but that the search results they're seeing are more relevant, something that's definitely improved the shopping experience.We're really happy with the results.Read more
We like that Motive lets us promote products for certain searches to improve our cross-selling.The decision is clear: we're sticking with them for our shop's search.Read more