How Clarel uses search to stay competitive in the beauty industry
With almost 1,000 stores across Spain, Clarel has been shaking things up in the world of beauty, personal care and home products over the past few years. Their wide selection, which ranges from cosmetics and cologne to candles and cleaning products, both in-store and online has made it the go-to destination for many consumers.
Clarel is about making quality products accessible to all, with exclusive brands like bonté and familiar names like L’Oréal, Pantene and more stocked on the shelves. With a commitment to customer satisfaction and providing a seamless shopping experience, Clarel is quickly becoming a favourite destination for everyday essentials.
Growing an online presence
In order to attract more online shoppers, Clarel recognised the need to enhance the search in its online store. The brand wanted to ensure that customers could easily find what they were looking for without hitting dead ends, in order to keep them engaged, inspired, and more likely to purchase..
The Clarel team needed a tool that would help improve search relevancy and boost sales, and Motive Commerce Search was the solution.
An impressive impact
The search makeover from Motive Commerce Search has made a remarkable difference for Clarel, proving to be ideal for the company and their customers:
More searches are now being made
With Motive Commerce Search up and running, Clarel has seen a 48% increase in the number of searches being made in its online store. This substantial increase shows the importance of an advanced search solution in helping customers engage with your entire catalogue.
A positive increase in clicks on search results
Clarel has seen a 15% increase in clicks on search results over a one year period. This increase shows that search results are now more relevant and appealing to customers, driving more traffic to product pages.
Enhanced Customer Satisfaction
The improvements in search functionality have not only boosted engagement but also enhanced overall customer satisfaction. Shoppers can now navigate Clarel’s extensive product range with ease, making their online experience both enjoyable and efficient.
“It's clear that having a smarter search solution not only helps our customers find what they need but also drives real engagement with our products. It's been a real positive for our online store." - Diana Guzmán, Director of Marketing and Digital at Clarel
Key Takeaways
Enhanced Experience: By improving search relevancy, Clarel now offers a more intuitive shopping journey from the first search, encouraging customers to explore and discover more products.
Staying Competitive: By using Motive Commerce Search Clarel is not just keeping up but leading the way in the beauty retail sector
Conclusion
Using Motive Commerce Search has been a key business move for Clarel’s online growth, significantly advancing the brand’s search capabilities and overall customer experience. The improvements in CTR and the reduction in no-result searches gave the retailer the edge they were looking for in their online store.
As Clarel continues to grow and adapt in the competitive beauty and home care market, their enhanced site search features will keep them at the forefront of shoppers’ minds and online sales.