Motive.co and La Calzada are back for a second season! Here’s what you need to know
Some say that in the world of TV and movies, the sequel never quite hits the mark. But just a week shy of the new Liga Guerreras Iberdrola handball season, we're here to say that we’ve one sequel that won’t disappoint.
Motive.co and Club Balonmano La Calzada have doubled down on their partnership for a second consecutive year. From where we stand, as part of this powerful collaboration, we’re really looking forward to all that the new season holds.
Having gotten a first look at the new kit, new players, the coaching and the team's future plans, one thing’s certain: we couldn't be prouder to sponsor these warriors for another year.
Why is a company like Motive sponsoring a team like La Calzada?
With one look at the stunning new kit, the link between Motive.co and Club Balonmano La Calzada is clear. However, as we often see on social media, many wonder what’s behind the name on the shirt, asking what a tech company like Motive.co sees in a handball team like La Calzada.
The response remains unchanged: our shared values. On the surface, our worlds may seem poles apart, but after a year as their primary sponsor, we recognize our shared ethos, and our commitment to it remains unchanged.
Our actions at Motive.co consistently reflect these shared principles:
From Gijón to the global stage. Last season, Club Balonmano La Calzada etched their name in history by debuting in European competition after several attempts. The Gijón squad took Motive.co's banner right across Europe, highlighting the city we both call home. Similarly, Motive.co is poised to take on global markets, eager to introduce our eCommerce search solution to new audiences.
Levelling the playing field. Rising to become a notable women's sports team both regionally and nationally isn’t a walk in the park. Neither is challenging the inequalities, glass ceilings, and biases that exist everywhere. While La Calzada tackles it on the sports front, we at Motive.co address it within our professional realm. Together, we're progressing towards greater equality.
Breaking the mould. One trait that binds both Club Balonmano La Calzada and Motive.co is our appetite for innovation. Beyond the game, the Gijón players are active in community outreach, from educational visits to participating in various local events. In our domain, with a privacy-centric tool (too often overlooked these days), we too enjoy pushing the boundaries of what’s possible.
Count on our support, #MotiveWarriors
A key goal for Motive, particularly its tool, Motive Commerce Search, is to empower businesses of all sizes – be it local, national, or global – to amplify sales and foster customer trust.
We extend this same level of support to Club Balonmano La Calzada, helping them achieve their goals. For this reason and for the second straight year, our message is clear: Count on the entire Motive.co team to make history once more.