How the Instant Search algorithm returns the best results
The process of search, simple as it is in its execution, is a complex and speedy set of tasks that make users’ relationships with the search box productive. Why does Motive Commerce Search show me the results it does?
Motive Commerce Search is powerful by itself, even before you configure any Business Rules or use other features like Synonyms to fine-tune your results. Check this article for an undressing of the Instant Search algorithm.
The reasons behind it
When it comes to searches, the attributes of the products of your catalogue are of great relevance, especially the different weights they have in providing users with good results. Motive Commerce Search digests your shop’s catalogue and attributes some of its fields a heavier weight.
Without fully discovering the secrets of our magic, let’s imagine two very usual product attributes that surely appear in your catalogue: the product name and the description.
- The name of the product: It most likely contains the key word most users would use to look for that. Titles usually just contain the product type, the model, or the brand. It is the field that defines them.
- The description of the product: It holds, among some valuable words, a lot of noise. Descriptions are usually vast and complete, so many of the words used in them are probably function words or not especially relevant for what users want to find.
Therefore, Motive’s Instant Search would, of course, prioritise the info in the title over the one in the description, right? Well, that’s exactly it. Now, apply this to the other different fields you have specified for your catalogue and imagine how they may compare to each other behind our magic.
So Smart it doesn’t need to Store your Data
While showcasing the best results for the entered query, Motive’s Instant Search algorithm also provides a joyful experience to everyone who interacts with a shop's search box. By showing shoppers the most relevant results for their searches, it aims to fill the gap of a shop assistant, working in proximity to shoppers to make them easily find what they wanted to find.
And, as do shop assistants, Motive’s algorithm only wants to know what you had in mind and what you’re looking for. No following you home, nor remembering what you told it forever. Our algorithm does not store any personal data, and yet it offers shoppers the best results and assistance while shopping in online shops.
Teach the Algorithm your Secrets
Motive’s algorithm can get even smarter when shop owners care for it and nourish it. By using the different tools offered by Motive Commerce Search, shop owners can understand how their shoppers communicate with the search bar and configure preferences on what shoppers will see when looking for specific things. Or even enable the filters that allow users to fine-tune their searches.
Understanding and analysing how shoppers search and predicting how search terms can relate with each other are great assets to feed the algorithm valuable information that allows it to show more relevant results, every time. Let’s work together, flesh and steel, to create caring and understanding solutions like Motive Commerce Search, and make search human, jolly and trustworthy.