We’re excited to announce the launch of AmaGijon.com (also known as MotiveMarket.com), a platform designed by the Motive.co team to offer a sustainable alternative to Amazon, Zalando and other giant online marketplaces.
AmaGijon.com brings together over 100 local stores in Asturias, providing access to more than one million products. We’ve built AmaGijón as part of our mission to support local commerce and offer consumers a more sustainable shopping choice.
What is AmaGijon.com?
AmaGijón gives visibility to local businesses, showcasing their brand and products so they can reach more customers. Its mission focuses on creating local connections between customers and businesses, promoting more sustainable shopping and providing a local alternative to shopping in large online marketplaces that are impersonal and impose high commissions on shops selling their products.

Within the AmaGijon.com marketplace you can find a wide range of products, from school supplies to fashion and gifts. The products on AmaGijón are updated daily, ensuring that stock, availability, and prices are always current. Our goal is to make shopping local as convenient and rewarding as possible for both the consumer and shop owner.
Supporting Local Businesses
AmaGijón supports local businesses by providing a platform that simplifies the process of selling online, which can be challenging due to the intense competition from large online retailers like Amazon. The marketplace allows shoppers to easily find the products they’re looking for and helps shops increase discoverability and traffic to both their online or physical store.

Additionally, AmaGijon.com preserves the unique identity and experience of each store by allowing shoppers to explore and purchase directly from individual merchants, rather than centralising transactions. This approach helps maintain the essence of local commerce and supports the efforts of local shops.
AmaGijón offers a sustainable and local alternative to big online marketplaces. Many of us feel uneasy about purchasing from these large corporations. By having the option of a marketplace focused 100% on local, shoppers now have the option to make a conscious choice to support their community.
How can I get my shop on AmaGijón?
Any store with an active online presence can become part of AmaGijon.com. If you want to get your shop on the marketplace, visit this page.
For those without an online presence, we recommend reaching out to La E Factoría, a prominent agency in Asturias that helps businesses establish their online identities. Additionally, initiatives like Impulsa support local stores in connecting with our platform.
Strong marketing activities to promote local shops
We’re actively promoting AmaGijon.com and MotiveMarket.com through marketing campaigns, including sponsoring women’s sports teams like Balonmano La Calzada in Gijón and Getafe Femenino in Madrid. Our sponsorship reflects our commitment to equality and supporting underrepresented sectors.

We’re also running marketing campaigns on local buses, newspapers, city events, taxis and influencers. This marketing includes the promotion of local shops whenever possible, helping increase awareness not just of AmaGijón, but of the local shops that are key to its success.
AmaGijón is more than just an online marketplace; it’s a movement toward sustainable and local commerce. By choosing us, you’re not only making a purchase but also making a positive impact on your community.
Visit AmaGijón today and join us in supporting local businesses!
